Sage Fire was built after years on both sides of the industry: inside agencies shaping strategy, and inside the platforms executing the media – seeing what actually drives performance, and what quietly breaks it.
Too many campaigns lack clarity. Too many clients don’t trust their data. Too many agencies optimize the wrong things.
We built Sage Fire to change that. Not with more noise. With better strategy, execution, and truth.
We don’t treat strategy, creative & media as separate deliverables. We build them to work together from the start because that’s the only way performance actually improves.
Somewhere along the way, marketing became a collection of disconnected parts. That’s the gap Sage Fire was built to close.
Every vertical has different challenges. The real advantage comes from understanding how your audience thinks, searches & converts.
Travel
Tourism
Retail
Events
Wineries
Breweries
Aviation
Real Estate
Healthcare
Restaurants
Banking
SAAS
Insurance
Legal
Education
Fitness
Beauty & Wellness
B2B
HR & Staffing
Manufacturing
Political
We actively optimize based on real performance—not assumptions.
Every asset is designed to drive action, not just look good.
No inflated metrics. No hiding behind impressions. Just results that make sense.
We care about you, your business and outcomes, not just deliverables.
After years working inside agencies and media platforms, I saw the same issues come up again and again.
Campaigns that weren’t connected. Data that didn’t tell the full story. Clients who were spending money but didn’t fully trust the results.
I didn’t want to build another agency that operated the same way. SageFire is built differently - bringing strategy, creative, and media together from the start, so campaigns don’t just run… they work.

Tracey Geary brings experience across agency strategy and large-scale digital media execution. After building digital programs at LHWH, she joined Vici Media Inc., where she managed 60+ partners and oversaw multi-channel campaigns across programmatic, paid social, search & CTV. Working with agencies and brands nationwide, she developed a deep understanding of what drives performance - and where campaigns fall apart.