We Built the Agency We Always Wanted to Work With

Clear strategy. Smarter media. Creative that actually converts. No silos. No guessing.

・who we are・

Built From the Inside of the Problem

Sage Fire was built after years on both sides of the industry: inside agencies shaping strategy, and inside the platforms executing the media – seeing what actually drives performance, and what quietly breaks it.

Too many campaigns lack clarity. Too many clients don’t trust their data. Too many agencies optimize the wrong things.

We built Sage Fire to change that. Not with more noise. With better strategy, execution, and truth.

We don’t treat strategy, creative & media as separate deliverables. We build them to work together from the start because that’s the only way performance actually improves.

Somewhere along the way, marketing became a collection of disconnected parts. That’s the gap Sage Fire was built to close.

・who we work with・

You're not just an "industry" we work with.

Every vertical has different challenges. The real advantage comes from understanding how your audience thinks, searches & converts.

Travel

Tourism

Retail

Events

Wineries

Breweries

Aviation

Real Estate

Healthcare

Restaurants 

Banking

SAAS

Insurance

Legal

Education

Fitness

Beauty & Wellness

B2B

HR & Staffing

Manufacturing

Political

・how we work・

One System.
Not Separate Services.

We don’t treat strategy, creative, and media as separate deliverables. Every piece informs the next.
Nothing runs in isolation. That’s how you stop guessing and start scaling what works.

No “set it and forget it” campaigns

We actively optimize based on real performance—not assumptions.

Creative built for performance

Every asset is designed to drive action, not just look good.

Clear, honest reporting

No inflated metrics. No hiding behind impressions. Just results that make sense.

We act like a partner, not a vendor

We care about you, your business and outcomes, not just deliverables.

・how we got here・

Built From Experience. Not Theory

After years working inside agencies and media platforms, I saw the same issues come up again and again.

Campaigns that weren’t connected. Data that didn’t tell the full story. Clients who were spending money but didn’t fully trust the results.

I didn’t want to build another agency that operated the same way. SageFire is built differently - bringing strategy, creative, and media together from the start, so campaigns don’t just run… they work.

TRACEY GEARY - FOUNDER & DIGITAL DIRECTOR

Tracey Geary brings experience across agency strategy and large-scale digital media execution. After building digital programs at LHWH, she joined Vici Media Inc., where she managed 60+ partners and oversaw multi-channel campaigns across programmatic, paid social, search & CTV. Working with agencies and brands nationwide, she developed a deep understanding of what drives performance - and where campaigns fall apart.